Antibacterial textile finishes often rely on biocidal active substances such as silver or copper and are subject to increasing regulatory scrutiny. At the same time, fibre and microplastic shedding caused by wear and household washing remains a major challenge. In the webinar, textile expert Frank Skalicky presents “better fresh”: a biocide-free odour control solution that lasts for up to 100 washes and reduces fibre fragmentation by up to 80%, without falling under the biocidal products regulation.